Dennis Goedegebuure & Jerod Morris SEJ Summit Dallas Recap

Search Engine Journal Summit in Dallas was a hit! Rockin speaker line up including the always entertaining @GregGifford, @TheNextCorner, @JerodMorris and many more.  Special thanks to @sejournal for hosting a great event here in Dallas.

So much to cover, and I only have time to write about 2 of the speakers.  I’ll dive right in …may have to stick to bullet points as there was so much rich content I couldn’t possibly write it all out …

Content Brand Pyramid for SEO – Dennis Goedegebuure, VP of SEO & Growth at Fanatics Inc.

LUMPS for SEO is a model that Dennis has created and shared with us today.  He started by asking two simple questions, 1) how are your pages getting discovered? and 2) how relevant are you to the user query if they search online.

LUMPS

1. Links
2. URL
3. Meta Tags
4. Page Content
5. Sitemaps
6. Sitespeed

Dennis has also created another model for content:

Content Brand Pyramid for Brand SEO

1. Presence content
   1. Creating content to build presence in the market
   2. Addressing audience need for information
   3. Building an audience
   4. Getting found
   5. Getting traffic
2. Thought leadership content
   1. High quality content building thought leadership and authority
3. Evangelism content
   1. Community tells the brand story both on and off line
4. Paid social media amplification for ultimate results

See Dennis Goedegebuure full slide deck on slideshare.

Why Brands Should Bet Big on Podcasting – Jerod Morris, VP of Marketing at Copyblogger Media

1. On-demand audio content is a rising power
   1. Shifting landscape
      1. Then: some content available, but audience wasn’t ready
      2. Now: content plentiful, with emerging, engaged audience.
         1. 33% of american have listened to podcast
         2. 15% of americans have listened to a podcast in the last month
         3. 1 billion its subscriptions (as of mid-2013)
      3. Future: content overload with a saturated audience
   2. What is the driving shift?
      1. Audience expectations
         1. On-demand and convenient
         2. Entertainment or education
      2. Mobile, mobile, mobile
         1. 90% american own a cell phone
         2. 58% of americans own a smartphone
         3. podcasts don’t require ocular attention
      3. Accessibility of content creation
      4. Democratization of content distribution
   3. Where can we see the shift?
      1. ESPN – Subway is strategically choosing to market on ESPN podcasts
      2. Serial – the explosive power of podcasting to capture a big, mainstream audience
      3. Rainmaker.FM – viability of networks as a content marketing strategy
2. The big opportunity for a land-grab is now
   1. Now: content plentiful with emerging audience
   2. Future: content overload with saturated
   3. How brands can get involved
      1. Create
         1. Apple Keynotes
         2. Grantland Network
         3. Rainmaker.fm (EGC – employee generated content)
      2. Leverage
         1. Subway does – find popular podcasts and advertise on it
         2. MailChimp – same as subway
         3. Freshbooks – podcast advertising
         4. Their may be fewer people listening to podcast but they are much more engaged.
      3. Both – create, leverage, or do both
3. How might this work for you?

To view the full slide deck of Jerod Morris visit SlideShare.net.

View ALL the speaker slide decks here on Search Engine Journal SlideShare.net.

Author Chad Polk Chad Polk
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